Friday, November 15, 2019
History of Politics in Iraq and Iran
History of Politics in Iraq and Iran Iran ââ¬â Iraq Comparative Political Essay Modern History of Iraq ââ¬Å"The country of Iraq, officially named the Republic of Iraq, is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert. Iraq shares borders with Saudi Arabia and Kuwait to the south, Jordan to the west, Syria to the northwest, Turkey to the north, and Iran to the east. With a 35-mile coastline on the Persian Gulf and two major rivers -the Tigris and the Euphrates- Iraq contains agriculturally proficient land. Iraqs history is long and rich, dating back to ancient Mesopotamia, identified by some historians as the cradle of civilization and the birthplace of writing. Throughout its long history, Iraq has served as the capital of the Babylonian empire, and as a province of the Mongol, Ottoman empires and, finally, the British empire which effectively birthed the modern Republic of Iraq. The British are largely credited with the creation of the modern state of Iraq, and had a vested interest in the region as soon as oil was discovered there. Indeed, as the British Petroleum Company (PLC) began production on the Iranian side of the gulf, the British became encouraged by indications that oil was also nearby in what was soon to be Iraq. The British, whose political and economic interests in the Persian Gulf and the Tigris-Euphrates region had progressively grown since the late 18th century, ultimately brought an end to the Ottoman presence in Iraq following the Treaty of Lausanne in 1923. The treaty, which followed the British armyââ¬â¢s march on Baghdad, led to the replacement of the Ottoman provincial government in occupied Iraq by the British. As a result, Turkey, the successor to the Ottoman Empire, effectively gave up all claims to its former Arab provinces including Iraq. Subsequently, Great Britain succeeded in merging the three provinces of Mosul, Baghdad, an d Al-Barah into one political entity, forging a new nation out of the heterogeneous religious and ethnic entities there. However, anti-imperialist sentiment and Iraqi nationalism grew over the next decade, which, coupled with British frustrations at home, caused Iraq to finally emerge as an independent political entity in 1932. On October 3, 1932, Iraq was admitted to the League of Nations as an independent state. (Metz, 1998) Decades later in 1976, as Saddam Hussein was officially handed power after forcing al-Bakr to step down, he became eager to take advantage of Irans weakened military and what he saw as revolutionary chaos across the border. Specifically, Saddamââ¬â¢s goal was to occupy Irans adjacent oil-rich province of Khuzestan while undermining Iranian Islamic revolutionary attempts to incite the Shia majority of his country. (Algar, 2008) This led to the beginning of Saddamââ¬â¢s tyrannical rule. Shortly after his Baââ¬â¢athist power grab, Saddam executed several top members of his party under claims of espionage in what would be a foreshadowing of his dominant, Machiavellian person al rule of Iraq for decades to come. Regime Transition in Iraq Ever since seizing power in 1979, Saddam Hussein presented himself as a secular modernizer, a social revolutionary who loosely followed the Egyptian model of Gamal Nasser, the second president of Egypt. To the alarm of Islamic fundamentalists (especially his Iranian counterparts) Husseinââ¬â¢s government conferred women with open freedoms, offering females high-level government and industry jobs. Saddam also created a Western-style legal system, making Iraq the only country in the Persian Gulf region that was not ruled according to Sharia law, even going as far as abolishing the Sharia courts within Iraq. His secularism, masked by a nominal commitment to Sunni Islam, allowed him to engage in bellicosity towards his Muslim neighbors without the encumbrance of religious commitment. This lack of religious loyalty was displayed in the summer of 1990, when Saddam led Iraqââ¬â¢s forces into the Muslim nation of Kuwait, a nation whose population itself is 70% Sunni (CIA, 2008). In August 1990, Iraq seized Kuwait but was soon expelled by US-led, UN coalition forces during the Gulf War of January-February 1991. Following Kuwaits liberation, the UN Security Council (UNSC) required Iraq to destroy all weapons of mass destruction (WMD) and long-range missiles while allowing open-ended UN verification inspections. Over the next 12 years after the US-led invasion of Iraq, Saddam Hussein continually encumbered the inspection process of the UN and the International Atomic Energy Agency (IAEA). Many on both sides of the partisan divide in the US took his obfuscation to be a clear sign of guilt, believing that Saddam had rebuilt, restored and advanced Iraqââ¬â¢s WMD arsenal over the decade since the first Gulf War. Hence, following the attacks of 9/11, which conferred the Bush Administration with the political ammunition to engage its Middle Eastern enemies, (Benedetto, 2001) the United States led a divided coalition into Iraq in March of 2003 against the wishes of the UN. The world now knows that the intelligence which sent the United States to war with the sovereign nation of Iraq was in the words of the official Presidential Commission on the Intelligence Capabilities of the United States Regarding Weapons of Mass Destruction ââ¬Ëdead wrong.ââ¬â¢(CNN, 2006) In one report, the intelligence warning read, ââ¬ËIntelligence indicates that the Iraqi military are able to deploy chemical or biological weapons within forty-five minutes of an order to do so.ââ¬â¢ (The Independent, 2003) It is now known that this and other like intelligence was politicized and augmented, serving as the means to fulfill a seemingly necessary political end.9 The end, in the case of Iraq, was a full-scale US invasion in March of 2003 that led to the overthrow of Saddam Hussein and was followed by mass chaos, violence and predation throughout the country. The use of force can be legal under international law if it is authorized by the United Nations Securit y Council (UNSC). Article 39 of the United Nationââ¬â¢s charter confirms that hard power may be used when the UNSC determines ââ¬Ëthe existence of any threat to the peace, breach of the peace, or act of aggression.ââ¬â¢ However, Security Council Resolution 1441, passed in the immediate aftermath of 9/11, held that disarmament of Iraq should be done only through multilateral, international pressure via the work of United Nations inspectors, not by military force (Hartung Donnelley, 2003). Russian Foreign Minister Igor Ivanov echoed the feelings of the United Nations when he insisted, ââ¬ËIraq does not need democracy brought on the wings of Tomahawks [cruise missiles].ââ¬â¢ (Weir, 2003) President Putin himself predicted that the U.S.-led war in Iraq threatened to destabilize the entire Middle East and spill into the territory of the former Soviet Union, asserting, ââ¬ËThe war against Iraq is fraught with unpredictable consequences, including increased Muslim extremism.ââ¬â¢ (IBID.) Unfortunately but undeniably, the prognostications of the Russian leaders turned out to be true, as the aftermath of the US invasion has appeared more Hobbesian than democratic. However, there have been politically salubrious (albeit evanescent) events in Iraqââ¬â¢s regime transition away from personal, authoritarian rule towards democracy. On January 30th, 2005 an estimated eight million people voted in elections for a Transitional National Assembly where the Shiââ¬â¢a United Iraqi Alliance won a majority of assembly seats with the Kurdish parties coming in second. The transition to a stable democracy did not immediately follow the historic elections however, as 114 people were killed by a massive car bomb in southern Baghdad less than a month later (the worst single incident since the US-led invasion.) as well as numerous other suicide bombings (AP, 2008). Later that year, voters approved a new constitution which aimed to create an Islamic federal democracy while also voting for the first full-term government and parliament since the US-led invasion. After years of violence and failure by the Iraqi government to secure political, social or ethnic stability, the Parliament passed legislation allowing former officials from SaddamAfter years of violence and failure by the Iraqi government to secure political, social or ethnic stability, the Parliament passed legislation allowing former officials from Saddam Iran Known as Persia until 1935, Iran (meaning ââ¬Ëthe land of the Aryansââ¬â¢) is a relatively large country enjoying a strategic position in the Persian Gulf. It is larger than Alaska and slightly smaller in size than France, Germany, Spain, and the United Kingdom combined. Most of the terrain is a plateau consisting of mountains and desert, with a continental climate marked by scarce precipitation and extreme temperature differences between summer and winter. These factors have made much of the country inhospitable to agriculture and have resulted in a rather skewed demographic distribution. As in much of Asia, the maintenance and control of irrigation infrastructure have been politically important throughout the countryââ¬â¢s history. The most important resources are petroleum, natural gas, and mineral deposits. Iran is the second largest oil exporter within OPEC and the fourth largest oil producer in the world. Its proven oil reserves (estimated to be over 94 billion barrels , or 10 percent of the world total) are concentrated along the southern coast (Persian Gulf) and in the Caspian Sea in the north, both of which are areas of geopolitical rivalry and instability. Iran also possesses 15 percent of the worldââ¬â¢s proven natural gas reserves, which places it second in the world after Russia. Bordering eight different countries from Central Asia, the Indian subcontinent, the Middle East, and the Caucasus, it has ongoing territorial disputes with Iraq, the United Arab Emirates, and neighbors in the Caspian basin. In 2003, Iran ranked 19 (out of 231 countries) in terms of its gross domestic product. Iran is a lower-middle-income country that has the worldââ¬â¢s seventeenth largest population (over 67 million people). Close to 70 percent of the countryââ¬â¢s population live in less than 30 percent of the land, concentrated in the north and northwest of the country and such major cities as Tehran, Mashhad, Isfahan, Tabriz, Shiraz, Karaj, Ahvaz, and Qom. Much of the country is rural and historically had an important nomadic pastoral component that came under state pressure to take up settled agriculture in the late nineteenth and early twentieth centuries. The population is 89 percent Shiite Muslim, another 10 percent are Sunni Muslims, and the remainder (1 percent) are Christians, Bahaââ¬â¢is, Jews, and Zoroastrians. Persian (or Farsi, as the Iranians refer to it) is the official and predominant language. There are more than a dozen different ethnic minorities in Iran, including Turkic-speaking Azeris in the north, Gilaki and Mazandaranis in the north, Kurds in the northw est (part of a transnational Kurdish zone that cuts across Iran, Iraq, Turkey, and Syria and sustains an independence movement that all these states have tried to suppress), Balochis in the southeast, and Arabs along the southwest coast. In this patchwork of identities, it is important to note that the cleavages of ethnicity, language, and religion often cut across one another rather than overlap. Brief Political History Iran, a country with a history spanning over three millennia, has one of the richest artistic, literary, and scholarly lineages of the Middle East. This tradition is due to the accumulated contributions of Persiaââ¬â¢s gifted craftsman, gnostic and hedonist poets, and learned men of philosophy, science, and religion. The countryââ¬â¢s rather complex political culture and sense of self-identity is heavily influenced by (a) a pre-Islamic notion of Iranian identity centered on nationalism, (b) intellectual loans acquired in the course of encounter with Western modernity, and (c) attachment to the minority branch of Islam known as Shiism. Each of these currents has served as a breeding ground for the formation of different types of political sentiments ranging from anti-Arab Iranian nationalism to secular humanism and finally radical Shiism. The Shiite/Sunni split occurred soon after the advent of Islam, over the question of who was eligible to succeed Prophet Muhammad (d. 632) as the new caliph (loosely analogous to the Catholic papacy). Shiites (now some 15 percent of Muslims worldwide) believe that legitimate rulership of the entire Islamic community could descend only through the heirs of the Prophet Muhammad. They regard other early leaders, whom Sunnis revere, as usurpers. A resistance centered on the legitimate line of ââ¬Ëimamsââ¬â¢ lasted for several generations, until the last imam mysteriously disappeared in the year 874. Since then, Shiites have held on to a messianic belief that the ââ¬Ëhidden imamââ¬â¢ will return at the end of time and restore a just order. Shiite political thinkers historically have held, based on these doctrines, that in the interim all secular authority is ultimately illegitimate. Compared to Sunni Islam, Shiism has thus remained more critical of monarchs and less fully reconciled with political order for its own sake. At best, the Shiite clergy extended a provisional legitimacy to rulers who let Islamic institutions flourish unmolested. The clergy itself came to stand in collectively for the hidden imam, in his absence. Over the centuries, they functioned as the conscience of the Shiite community and thus occupied a role similar to that of the Christian priesthood in premodern Europe, or the Confucian mandarins in premodern China. Certain distinct features of church-state relations bear noting, however. Compared to the Confucian mandarins, the Shiite clerics were far more hostile to power holders and enjoyed more independence. Their religious functions were separate from the state and usually unaffected by it. They also enjoyed a strong institutional base. They were self-organized, in informal hierarchies that rested only on the esteem in which religious scho lars held one another. They also had a secure income from the voluntary religious taxes paid by the believers as well as mosques and charitable endowments that were inviolable under Islamic law. Compared to the Christian priests, Shiite clerics often refused to make peace with secular authorities based on a dividing line between church and state. Islamic doctrine has held that religion and politics flow into one another, as aspects of a comprehensive Islamic society. Rulership by monarchs other than the hidden imam was always viewed, therefore, as an unnatural conditionââ¬âeven if inevitable for the time being. The Shiite clergyââ¬â¢s withdrawal from political life before modern times reflected a desire to be untainted by the prevailing injustice, not a sense that some spheres of life lay outside the scope of religion. Hence, the church-state relationship has always been problematic.â⬠References (2015). Retrieved 3 May 2015, from (2015). Retrieved 3 May 2015, from http://cis.uchicago.edu/sites/cis.uchicago.edu/files/resources/CIS-081206-iraqiran_SimilaritiesandDifferencesIraqIranAnswerKey.pdf (2015). Retrieved 3 May 2015, from http://apcentral.collegeboard.com/apc/public/repository/ap05_comp_govpol_iran_42251.pdf Indexmundi.com,. (2015). Iran vs. Iraq Country Comparison. Retrieved 3 May 2015, from http://www.indexmundi.com/factbook/compare/iran.iraq
Wednesday, November 13, 2019
Investigating the Effect of Resistance on a Capacitor Circuit :: Papers
Investigating the Effect of Resistance on a Capacitor Circuit Method: We will set up the following circuit. We will measure the capacitor pd. (Vc) with the cell connected. Then we will remove the cell and connect point A to point B, at the same moment starting a stopwatch. We will record the length of time (t) for the Vc to decay to 3.75 Volts. We intend to repeat this procedure using different resistors. [IMAGE] Resistance (kW) Time (s) 33 33 68 72 100 97 150 153 330 320 680 584 Conclusion: From the graph we can clearly see that the time taken for the capacitor to discharge is directly proportional to the resistance. This is because the graph shows a definite straight line going through or near most of the points. This means that the higher resistor you use the longer it will take for the capacitor to discharge. The experiment has therefore proved the prediction correct i.e. the resistance should be directly proportionate to the time taken for the capacitor to de-charge. This can be explained by the following: Capacitors store electrical charge. When current is passing through the circuit the capacitor charges up as the current can't jump between the gap of the two plates but charge is held there because of the force of the opposite poles. This means that more and more electricity is stored until it reaches its full capacity. But when the circuit is broken the capacitor de-charges releasing electricity through the circuit. The resistor slows down the current causing 'congestion' and means that the capacitor has to de-charge slower because only a limited amount of charge can travel through a circuit with a high resistance at any one given time. Evaluation: The method was a good way of carrying out the experiment as it was quite easy to conduct once the circuit was connected, the results seem
Sunday, November 10, 2019
An Analysis of Saigon Morin Hotel in Hue City Thorough 7ps in Marketing Strategies
TITLE An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guests. Hotels are a service industry. Hotel products have the following characteristics: inseparability, intangibility, perishability, and variability. As society has changed, with people having more disposable income and more free time, there has been a growing awareness and desire by a greater number of people for service-orientated products such as hotels. Along with this growth, understanding is needed for the products that are being marketed. Since the early 1960s many marketers have been using the ââ¬Å"4Psâ⬠marketing mix: (1) product, (2) price, (3) promotion, (4) place. Consideration is given to the change that would result from varying the product, price, promotion, and place in achievement of the organization goals. However, use of the 4Ps is limiting when considering a service orientated business such as a hotel as it does not adequately reflect the complexity of the product. In response to the limitations of the 4Ps marketing mix, Booms and Bitner (1981) proposed a 7P marketing mix. These 7Ps included the 4Ps, adding People, Process, and Physical evidence. STATEMENT OF PROBLEM Marketing mix plays an important role in enhancing business efficiency of enterprises. Nowadays, it does apply to not only the material products but also the services, lodging service for example. The marketing mix has affected dramatically customer satisfaction, cutting edge of competitiveness of service enterprisesâ⬠¦ Saigon Morin Hotel is well-known as the leading hotel in Hue. However, it has been strived to overcome threats coming from the market. Above all, they are faced to the new potential competitors, such as Celadon Hotel, La Resident Hotel, Hue Green Hotel, etcâ⬠¦ PURPOSE In order to enhance the business efficiency of Saigon Morin Hotel, the study was carried out on the efforts putting the marketing mix into practice from the customer viewpoints, from which solutions was made to improve the marketing mix for the hotel businesses. The aim of my research is to assess the implementation of marketing-mix product stay at Hotel Saigon Morin, which focused analysis of state marketing-mix elements of the hotel, identifying constraint. The purpose is to propose solutions to improve marketing-mix policies contribute to resolving the issues. METHODOLOGY Research of my topic will require the collection of many statistically figures and hard data. For this reason, I will collect a good part of the data from online sources and files. The theoretical framework is based on ââ¬Å"Principles & Practice of Marketingâ⬠book by Jim Blythe. This framework illustrated the outline of marketing planning process for service organizations. However, the phase of formulating marketing objectives and strategies will be focused. When researching the Saigon Morin Hotel, I will depend highly on files and documentation of statistical figures as well as my ability to collect information from managers and employees via the interview process. A good part of my research period will be spent in Hue city interviewing Saigon Morin Hotel customers and non Saigon Morin Hotel consumers alike to gain differing perspectives on the hotel industry. Interviews will be conducted with the help of my uncle who is currently working for Saigon Morin Hotel. I plan to spend time in this hotel interviewing customers and employees of the hotel to understand how this hotel has personally affected the people. Furthermore, I plan to spend a brief period in this hotel interviewing the Sales and Marketing manager in order to understand how the people at base of this hotel industry have been impacted by the global expansion of this hotel. Lastly, observational skills will be essential in all stages of my research in order to gain a first-hand perspective of the role that 7Ps plays in the success of the hotels and analyze how 7Ps affected in the operation of this hotel industry. LIMITATIONS This research has numerous restrictions that must be taken into account for including: a short time frame, my level of experience, my skills in research methods, language barrier. I remain optimistic that all the limitations foreseen can be overcome. DESCRIPTION OF THE HOTEL Built in 1901 by French, the Morin Hotel is one of the oldest hotels in Vietnam. Survived through many wars, this is more than a hotel. It is a part of the history of Hue city in the last 100 years. Now lovingly restored to its century-old glory, Saigon Morin is once ready to live up to its reputation as the choice of celebrities, intrepid adventures and businessmen. The Hotel offers everything a discerning traveler would expect form a world class hotel without sacrificing the old world charm that made the Morin Hotel legendary. CUSTOMER SATISFACTION According to the statistics, customers staying in Saigon Morin Hotel stated that 88% people are willing to recommend this hotel to others. What is more, the level of this hotel among 123 people is listed below: Excellent: 52 people Very good: 45 people Average: 15 people Poor: 7 people Terrible: 3 people Ms. Phika from UK said ââ¬Å"Great Hotel in Hue. We stayed in a deluxe river view room. There are marble floors in the hall and bath, the rest is hardwood and it is creakyâ⬠¦ no sneaking quietly to the bath at night. The room was bright, the lighting good with one window wall with a view of the Perfume River. The plumbing is very modern and cool. The king size bed is comfortable and elegant looking when you arrive. The pillows to sleep on were huge and gave neck pain the next day, so I ended up sleeping on a smaller decorator pillow. The staffs are very helpful and kind. The included buffet breakfast has a good selection and lunch is good at $9 U. S. for pizza/soup or sandwich. The fitness area really needs a better lay out! Right now the bathrooms are in the restaurant, the equipment in an open area and a shower outside with a curtain. You would have to dry off and dress in the shower. Other than that, it is a wonderful five star hotel and we certainly would use it again. â⬠Ms. Susan Skate from Florida, America said: ââ¬Å"Loved this hotel! I've been all over the world on business, and I've rarely had a bigger or more beautiful room, complete with lovely seating area with French doors opening onto a balcony that overlooked the riverfront street below. Staff was friendly, food excellent and the halls were lined with vintage photos of the colonial days of Hue, perhaps Vietnam's most beautiful city. If you're here on business, internet connections were good, though allow time to see this fabulous city! â⬠RESEARCH RESULTS 1. Characteristics of the hotel guests source Customers primarily Saigon Morin Hotel is the tourists that require high quality good service and high affordability. Situation of customers and fluctuations target market of the hotel were studied through data in the period 2002-2004. Market primarily Saigon Morin Hotel is international guests. International visitors in 2002 accounting for 94. 6% of total visitors in 2004 accounting for 92. 7%. Particularly in 2003, the proportion of international visitors was reduced to 86. 5% due to the impact of the Sars epidemic. Most come from France, America and Japan. Total number of visitors from these three markets account for more than 50% of international tourists and visitors from other sources in this market also tends to increase over the years in the period. Based on these statistics, the project has identified target market is the French market customers. Two very large market potential for hotel focus is directed to the American market customers and customer markets in Japan. 2. Fluctuation on the number of guests to the hotel ââ¬â the seasonal Observation chart shows the fluctuations of the number of visitors over the months in 2002 and 2004, we easily recognize the seasonal computer products stay in the hotel's Saigon Morin. High season welcoming guests of the hotel is between October and March next year. At this season, booking a large volume, while the capacity of the hotel reception is limited, therefore, the planning reception guests are considered the most important work. In the summer, although the peak season for domestic tourists but Saigon Morin Hotel start season away customers because the weather is too hot at this time ââ¬â type the harsh summer climate is not suitable for travel habits calendar of most tourist Europe, America. Review the implementation of marketing-mix elements of the hotel Topics conducted evaluating the implementation of marketing-mix elements based on the reviews of customers about the marketing policies of the hotel. Likert scale used to measure customer perception of marketing policy of the hotel. Assessment of clients felt made based on statistical frequency and point average (see table 1) Group 1: Average Scores on the satisfaction of customers with Product stay hotel |The criteria |Mean frequencies and statistics | | |n |Mean |Standard Deviation | |1 ââ¬â Product Policy | | | | |Trademarks |125 |4. 7 |0. 96 | |Professional |125 |4. 09 |0. 74 | |Enthusiasm |125 |4. 22 |1. 28 | |Advantage position |125 |4. 46 |0. 85 | |Beautiful scenery |125 |4. 45 |1. 84 | |Comfort level |125 |4. 01 |1. 2 | |Sanitation |125 |3. 91 |1. 56 | |Safety |125 |4. 18 |0. 71 | |Food supplements |125 |3. 40 |1. 93 | |2 ââ¬â Price Policy | | | | |Calculated satisfactorily |125 |3. 5 |0. 53 | |Competitive |125 |3. 72 |0. 98 | |Flexibility |125 |3. 27 |0. 64 | |Information for visitors |125 |3. 36 |0. 1 | |3 ââ¬â Distribution Policy | | | | |Communication Arts |125 |3. 97 |1. 13 | |Identify and meet needs |125 |4. 10 |1. 28 | |Practices professional welcome guests |125 |3. 90 |0. 94 | | Gadget information |125 |3. 3 |0. 68 | |4 ââ¬â Promotion Policy | | | | |Methods promote |125 |3. 74 |1. 12 | |Content Information |125 |4. 26 |0. 98 | |Effective |125 |4. 18 |0. 76 | (Source: The total number of sample surveys. Apr point Likert: 5-Very satisfied, 1-Dissatisfied). ? * D? i v? i chinh sach s? n ph? m, di? m trung binh c? a cac tieu chi du? c danh gia kha cao, For policy products, the average score of the criteria are evaluated fairly high, above 4 points. However, the needs of customers around the fact that so very diverse in some criteria are relatively large standard deviations. ? For pricing, the average score in the range from 3 to 4 points and standard deviation of the statistics does not show that most large customers are not really happy with the pricing of the hotel. Considering on the market aspects these results show the status of supply and demand larger customers to accept higher prices. Here, again explained the strategic pricing Skimming price of the hotel. ? For distribution policy, customers were able to evaluate better identify and meet customer needs by staff in the hotel. This is actually a strong point of the hotel because of the ability to identify and meet the needs of customers will stimulate more customer needs a new higher level, more diversified. ? For policy promotion, customers appreciate the content information of the hotel product. With the significant (? 0. 05), the average standard deviation is 4. 26 and 0. 98 has shown the influence of information content of the advertising message to the detailed evaluation of customer policy in promoting the hotel product. 3. Analysis of factors affecting the policy development for the product marketing mix-stay hotel By using the factors selected for study evaluation of marketing polic ies of the hotel as independent variables affect the overall assessment of policy marketing-mix of customers, we use the model feedback Stepwise Regression for the rules selected variables affect the feelings of many customers. With a variable selection criteria for inclusion in the model is the probability of F ? 0. 05 and statistical criteria to make a variable from the model is statistical probability of F ? 0. 10; through the steps of current, Stepwise Regression method of selecting the factors have significant impact felt by customers for each marketing policy of the hotel. Regression models obtained from the specific results of data processing as follows: ? 2. 3. 1 K? t qu? phan tich cac nhan t? ?nh hu? ng d? n chinh sach s? n ph? m c? a khach s? n The analysis of factors affecting the policy of the hotel roduct Four-step implementation, the Stepwise Regression method selected four factors are related linearly to the customers feel about the policies of the enterprise product, the brand, safety, professionalism and advantages the location of hotels. ? The analysis of factors affecting the pricing of the hotel Two steps of implementation, Stepwise Regression method of selecting two factors have a major impact on customer evaluations of the hotel pricing is calculated by the price and adequate information about the ability to price policies hotel customers. The analysis of factors affecting the distribution policy of the hotel Regression Stepwise regression method was chosen two elements are related closely (linear relationship) with detailed reviews of customers about the distribution policy of the hotel is its pure in professional welcome guests Practices and the level of utility system needs to receive bookings for guests. Here are two factors that customers place the greatest concern expressed about the level of satisfaction in marketing distribution policy-mix of the hotel. The analysis of factors affecting the promotion policy of the hotel From the results on the treatment Regression Stepwise regression models, has identified two factors of group policies to promote products is related linearly to detailed reviews of customers about the marketing-mix policies. Thus, if the h otel focuses on content selection to promote an effective way to increase customer reviews a review on the content level of customer satisfaction marketing-mix policies of the hotel will increase 0. 207 points. Similar explanation, we will see the impact of the selection methods to promote products to the effectiveness of marketing-mix policies of the entire company. People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands. To be able to understand those characteristics it is necessary to comprehend the basic human characteristics of needs, wants, and demands. People, including employees, stakeholders, and guests, are the core component of the hotel industry. A key part of marketing a hotel to the guest requires an understanding of the needs, wants, and demands of the potential and returning guest. ? Needs ââ¬â human beings have many basic needs including food, clothing, safety, feeling of belonging, and so on. When these basic needs are not met the person takes one of two actions: (1) looks for an object that will satisfy the need, or (2) tries to reduce the need. These are influenced by individual personality and culture. ? Wants ââ¬â communication of needs ââ¬â wants are viewed as things that will satisfy needs. Demands ââ¬â buying power of wants ââ¬â people have many wants, but may only have limited ability to purchase; when a person has the ability to purchase a want it becomes a demand. The decision to purchase a hotel product normally begins with a need and is affected by some type of stimuli, for example a television commercial, a newspaper advertisement, or the Internet. In many situations the development of a need is a subtle process. Although it may be observed that some people suddenly express that they need something, often this is the outward expression of a developing inner feeling of need. Training has to be on a wide perspective as, even nowadays, there is a big demand of basic training skills, the hotel industry will need, in the near future, a big number of well-trained staff at all levels of the structure, from top management to basic staff like waiters, etc. It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things. The development of needs in the consumer is a major component of marketing success. In the selection process, customers make repeated decisions as they continually attempt to satisfy their perceived needs. Potential customers looking for a hotel room make a number of decisions when choosing where to stay. The process that they go through in the selection of a product is important for hotel management to understand. Management should know (1) that a particular hotel will be evaluated differently by different guests, (2) where a particular guest is satisfied with one hotel that they may be dissatisfied with another, and (3) the perceptions of guests change over time and with experience. The decision process by potential guests is a complex process. All consumers are the same, they are influenced by numerous factors such as personality, culture and so on. When their needs are put into a condition where they can be communicated they then become wants. There are the things that a person perceives as having the power to satisfy their needs. This is the beginning of the search process, and the selection of alternatives that would have the ability to satisfy the needs. Although a consumer may identify many needs and wants, not all of these are converted into a demand for a product. As a result of limited ability to purchase, only a few of the needs and wants may be converted into demands. The ability to purchase relates to the many factors that make up the individual, which include such things as age, income, life experience, gender, previous purchase experiences, etc. An important part of the marketing process is therefore to understand those characteristics that make us individuals and to try to recognize this in such a way that there is a large enough market to successfully target. This process is called market segmentation. To adapt all organizational processes, public and private, in order to become highly competitive in the markets. 4. Other problems exist in the policy-mix Marketing By studying the status of development and implementation of policies for marketing mix products stay hotel, the project has discovered a number of problems exist as follows: First, the policy of the hotel product still matters inadequacies, not bring high satisfaction to customers. The most noteworthy point is the system of complementary products of the hotel also monotonous and lack of tourists has found that demand true. Second factor in the pricing information of the product has not stay just lack sufficient flexibility has become a problem hindering attraction of the hotel guests. Thirdly, marketing plan of Saigon Morin Hotel was a matter of professionalism in the process of distributing products to the market (actually done work and selling) of the hotel still many problems to overcome. Finally, the existence of the work is to promote and advertise products. Besides the way of marketing effectiveness, creating a good impression to customers, policies to promote products of the hotel is still a gap between supply and demand. 5. The solutions to improve the policy mix in Marketing-Hotel Saigon Morin â⬠¢ A good quality service when it meets the needs and expectations of customers. Therefore, the policy development products, hotels have researched the ability to match the product to market, especially the target market. â⬠¢ For high culture and art of receiving and processing feedback from customers. Upon receiving the feedback from customers, the receiving departments must explain how, skillfully handled in the shortest time. â⬠¢ Hotels have agreed a methodology than science products, has had to rely on the specific objectives of the hotel as input costs, power use prevention and plans for sales but also to based on factors beyond the control of seasonal businesses such as computer, the competition in the market. â⬠¢ In reality, there are some guests are not as profitable but higher for hotels large effect in promoting the image and enhance the prestige of the hotel. In this case, the hotel should not be too focused on sales targets which must seize the opportunity to perform activities public relations (PR ââ¬â Publish Relation). â⬠¢ Hotels must continue to improve the system of distribution channels. Special consideration must be to develop more representative offices in the domestic market and a source of major customers such as Japan, America, Germany â⬠¦ â⬠¢ Activities to promote, promote products must consider two issues mainly the content and methods to promote products. Depending on the object receiving the broadcast messages must be designed to match and bring the most effective. CONCLUSION AND RECOMMENDATION The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. Relationship marketing has increasingly become more important, as this concept suggests more focus on retaining the customer and creating a win- win situation with a long- term perspective. In traditional marketing there is more focus on acquisition. Most importantly a good balance between acquisition and retention directed to the right segments is essential for future success. Marketing-mix of the overall effort of the business, it is not just built for a tangible product, but also often made for products and services such as product staying. Elements of the marketing-mix is as extremely important role in directing the business operations of the hotel stay and raise the competitiveness of the hotel market. Study of components marketing-mix policies of the Saigon Morin Hotel, we found that, besides the outstanding marketing can be effective for products of the hotel, there are still some problems exist as a system of complementary products also monotonous, lack of product has its own characteristics and meet the demands of the customer (product), pricing policy of the hotel still lacks flexibility, the valuation information to customers lack sufficient (Price), the procedure has not reached professional levels of expertise (distribution) and methods to promote the product not really effective, it is still a gap between supply and demand (Promotion). This reality requires the hotel to soon have the marketing policy adjustment in order to comply with the requirements of the market in the near future. Nh? ng v? nà d? du? c nghien c? u va trinh bay trong d? tai nghien c? u nay s? khong danh gia h? t t? t c? nh? ng n? l? marketing ma khach s? n dang theo du? i, cung nhu nh? ng gi? i phap d ? xu? t khong ph? i la hoan toan uThese problems are studied and presented in this research project will evaluate all the marketing efforts being pursued by the hotel, as well as proposed solutions are not entirely advantages Vietnamese. These elements are the marketing-mix tools, the specific objectives to help the hotel achieve common goals and strategic long-term, thereby, creating sustainable growth in the market. OUTLINE OF CONTENT 1. Introduction 2. Methods 3. Research Limitations 4. Description of the hotel 5. Customer satisfaction 6. Research Results 7. Conclusion and Recommendation
Friday, November 8, 2019
Veja Case Study Summary Essay Example
Veja Case Study Summary Essay Example Veja Case Study Summary Essay Veja Case Study Summary Essay Case Study Assignment Newman was negligent in his actions on the road when he swerved into oncoming traffic. Julie Mycology is simply looking for compensation for her injuries. The fact that Newman is not a full time employee and only works when he sees fit makes him an independent contractor that you pay for his services. Because he is an independent contractor, you could argue that independent contractors have liability, and this could possibly help you defend your company against the lawsuit. Elaine starting her own business and the use of the old, used tock is an issue because you cannot get out of or reconstruct your contract at this time. Due to the fact that you both are merchants and abide to the USC, you are not allowed to change the terms of your agreement. This was Just a bad decision on your part. George not knowing the arrangement between the company and Elaine is not an issue. You two are not at fault for not informing George because he does not hold a position in the corporate office, therefore has no say in what business decisions are made. He will possibly try to sue for this arrangement arguing that he is the majority hardheaded because of this, George can sue under Shareholders Derivative Suit, which means, that since he is a shareholder, he has the right to sue if the company Is doing something unethical. In this case, George will lose the case because although this arrangement with Elaine wasnt smart, it wasnt unethical either. If Elaine sells her shares to George, there is a possibility of him voting you out of your position as President. In the Articles of Incorporation, it states that there are preemptive purchasing rights on any stocks being sold by any shareholder.
Wednesday, November 6, 2019
College athletics essay
College athletics essay Academic performance of college athletes is dropping at an alarming rate. In fact, surveys from most universities that offer athletics scholarship have found that both female and male counterparts are guilty of either intentionally underperforming or ignoring basic concepts that would improve their grades.Advertising We will write a custom essay sample on College athletics essay specifically for you for only $16.05 $11/page Learn More This has raised debate among theorists as well as teachers. It is quite disappointing that students secure admissions in top colleges like Ohio, Michigan and North Carolina, among others, yet they put little effort to reflect their admission into these institutions. Some of the questions that have risen due to these happenings include considerations on whether students should be paid for their services as athletes or be given ultimatums on goals to be reached academically in order to continue with scholarship. Moreover, questio ns have been raised on whether the program has been successful in achieving objectives of college or university education. Several theorists have come up with ideas of the best course to be taken with some suggesting elimination of the program in favor of intellectual and service (altruistic) education. In essence, college athletics has failed to achieve some of its major goals, in the process, prompting a review on its course. Consequently, college athletics should be eliminated in favor of intellectual and service education. This paper will explore college athletics, its achievements and reasons why it has failed to achieve its full potentials (Glenn 656-677). College Athletics Sport is an integral part of college education. This is mainly because it produces some of the best athletes in the world. This starts at the lower levels of education like high schools and junior schools. These talents need nurturing in every step of the child. It is in this sense that college and universi ties offer scholarships to talented athletes in order to continue with development of their talents. Colleges and universities undergo extensive selection processes to determine possible candidates for scholarship. In fact, they end up giving scholarships to best of the best. In their consideration, education and academic achievements in high schools becomes paramount. However, after admission, it is quite disappointing that a good number of students underachieve, when it comes to academics. In fact, even students known to perform well in exams are seen to flop with time. To make matters worse, they are also more likely to cause disturbances in universities/colleges than the rest of students. This is quite astonishing given the fact that these scholarships can be revoked, yet for some reasons they are rarely threatened (Glenn 656-677).Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, lobbyists are working on plans to integrate pay for these athletes. This has also raised concerns and is believed to cause jitters in academic forums as universities stand less chance of affording these lump sum pays. In essence, the process is losing its initial taste and meaning. Cartoons that have been designed are mainly aimed at stressing these facts. For instance, cartoon below stresses the fact that athletes are overworked without pay. This is highly hysterical given that colleges and universities are centers for development and not career centers for athletes. College athletics is therefore full of debates that will take decades, if not centuries to resolve (Branch 1). Cartoon The following cartoon emphasizes the need for reforms at NCAA (National Collegiate Athletes Association). It claims that rewards given to athletes through scholarships and allowances, among others, do not constitute a good fraction of what they bring to the institutions annually. In essence, they believe that NCAA infringe on athletesââ¬â¢ right to payment of their performances. This has raised issues with lobbyists trying to cut out a deal for players. On the other hand, universities are finding it difficult to explain their roles in development of athletes with respect to education. It has been found that most universities rely too much on athleticism of prospective students than their academic ability. This raises concerns on the rational of such universities. The cartoons cries foul on NCAA and universities, which receive lump sum of money in deals and endorsement from companies while they get nothing (Ruby 1). Fig. 1. Cartoon.Advertising We will write a custom essay sample on College athletics essay specifically for you for only $16.05 $11/page Learn More Source: doninmass.com Considering students for pay due to their deals and endorsements is a very sensitive matter. This is because there are other students in those colleges who strive to excel in academics. Rewarding students for sporting activities would discourage other students from taking the right initiatives. Moreover, it would lead to inequality, which already exists due to preference of athletes to others. It is important to note that other disciplines have increasingly been neglected for sports. This is mainly because of the revenue sports generate in schools. To this point, another question arises on whether focus should be place on revenue generated by sports or on developing talents and academic qualifications. Generally, universities are found to be inclined on one side. This makes it difficult to predict the future of such Universities and colleges in terms of academic viability. This is mainly attributed to their emphasis on athletics, which compromises on the universitiesââ¬â¢ mission and objectives of achieving excellence in academics for betterment of society (Glenn 656-677). Is college athletics a rational focus for college or uni versity? From the discussion above, it is necessary to establish the rational focus of colleges or universities. For instance, there is reason beyond doubt that universities and colleges receive huge lump sums from sports. This can be attested to in the case study by Penn State University, which is said to have earned over 96.1 million dollars in revenue from sports. It has also been established that universities tend to favor athletes when it comes to national selection. Another point of concern is the fact that some colleges have been found guilty of giving students illegal payments, which makes them better than the rest. Other evidences that have been raised include the fact that athletes tend to flop in academic results as they progress. This may be attributed to amount of time they actually put into books, although it is increasingly agreeable that they neglect studies. Another issue of great concern is the discipline associated with athletes. Surveys in universities and colleg es have shown that higher levels of indiscipline in athletes as compared to other students. Moreover, they gain opportunities in their choice of courses more easily than the rest of students. Going by the evidence shown, Colleges and universities are paying more attention to sports than other academic programs, which are more central to its achievement of objectives than athletics.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is affecting progress of such universities with issues of corruption taking center stage. Clearly, a step towards this direction is misleading and irrational. In essence, athletics is not a rational focus for universities or colleges (Adler 401-417). Why should not higher education eliminate athletic programs in favor of intellectual and service (altruistic) education? As has been shown above, athletics generates revenues to universities or colleges. This has influenced their inclination towards sports. University selections are marred by scrambles for athletes rather than academic prospects. In fact, even though NCAA has introduced tough measures on academic achievements of such students, it remains to be seen what actions universities take to follow them. Several pointers to negligence by athletes have been cited as the reason for underperforming, although some theorists argue that this is due to limited time they have with books. Several suggestions have been brought forward to help improve this situation. They include possibility of extending athletesââ¬â¢ course by two years, introducing degree courses in various categories of sports and rewarding them for their contribution in revenues, among others. Clearly, the world sees fault in the current system. Consequently, it would be wise if education systems eliminate athletics programs in favor of intellectual and altruistic education (Infante 1). Conclusion College athletics has brought about a series of debates on its viability concerning college or university objectives. However, both parties concur that steps should be made to improve impact of college athletics. For instance, it has been noted that athletes perform poorly as compared to other students. Moreover, their focus is usually not in education, instead it is in their professional progress in athletics. This has raised concern as to the future of academics in these institutions. Moreover, renewed debate on rewarding athletes is highly lik ely to demise importance of academics among students. Clearly, education systems should eliminate athletics programs in favor of intellectual and altruistic education. In essence, reforms are required in this sector in order to redefine its objectives (Bragley 1). Adler, Patricia. ââ¬Å"Intense Loyalty in Organizations: A Case Study of College Athletics.â⬠Administrative Science Quarterly, Vol. 33, No. 3 (1988), pp. 401-417. Bragley, Pat. ââ¬Å"College Athletics Cartoon / September 7, 2011â⬠. doninmass.com. DIM, 2011. Web. Branch, Taylor. ââ¬Å"The Shame of College Sportsâ⬠. theatlantic.com. The Atlantic, 2011. Web. Glenn, Cheryl. Making Sense: A Real-World Rhetorical Reader. New York, NY: Bedford Books, 2010. Print. Infante, John. ââ¬Å"DIII SAAC supports Management Council text messaging proposalâ⬠. ncaa.org. NCAA, 2011. Web. Ruby, Patrick. ââ¬Å"Should College Athletes Get Paid? Ending the Debate, Once and for Allâ⬠. theatlantic.com. The Atlantic, 2 011. Web.
Monday, November 4, 2019
Jack Welch leadership principles Assignment Example | Topics and Well Written Essays - 1000 words
Jack Welch leadership principles - Assignment Example On the other hand, situation theory assets that leaders makes the best decision depending on the situation on the ground whereby, different leadership may be adopted in different situations. Contingency theory asserts that there is no one style of leadership can suit in all situations because different situation may call for different leadership styles (Cherry, 2013). Trait theory asserts that, to be a leader one should possess some special leadership qualities that can help to influence, inspire and motivate others towards meeting the goals and objectives of an organization (Wolinsiki, 2010). In addition, management theory asserts that a leader should be able to supervise and motivate team members by rewarding them accordingly for better performance. Human relation theory asserts that a leader should be able to inspire and motivate members to see the significance of better outcomes. In above connection, participation theory involves encouraging top, middle and lower level employees to participate in decision making process (Cherry, 2013). Therefore, to be efficient and effective, a leader should possess some special traits. This study will put forth the most recent professional roles that one should possess as a leader and principles considered as strength. The study will further explain the impact of this principle to a leader and how those pri nciples considered as strength relate to aspects of emotional intelligence. Additionally, the study will explain specific steps to be employed in order to boast strengths as well as improve areas of development as a leader. Most recent aspects of my professional leadership role and principles strength The most recent aspects of professional leadership include; formulating plans, acting as representative of the entire organization, integrating individual and organization goals, soliciting support, acting as a guide as well communication role. This means that a leader has a role making plans on what to be done in order to avoid confusion and ensure seamless operations within an organization (Cameron & Green, 2008). Additionally, a leader should formulate policies that act as a guide to his or her followers when implementing organization plans. This may help employees to have emotional preparedness on what they are expected to do. In above connection, a leader has a professional role o f representing departments and entire organization inside and outside the organization. For example, during leadership seminars a leader should represents the entire organization. Leaders should communicate the objectives and the needs of the entire organization to the employees and other corporate entities. As a leader one should play the role of integrating employeesââ¬â¢ personal goals towards implementing organization goals. In above connection, a leader should play the role of soliciting employees in lower levels of management to participate in corporate decision making (Cameron & Green, 2008). Additionally, a leader has a role of communicating organization goals to all employees as well as ensuring there is proper flow of information within all relevant departments. In addition, a leader plays a professional role of practicing three main leadership traits namely: sharing employees feeling, listening to their opinions as well as providing them with a
Friday, November 1, 2019
Bmw Essay Example | Topics and Well Written Essays - 750 words - 1
Bmw - Essay Example According to the sustainable leadership model, the long term growth could only be attained by the BMW through acquiring a wider perspective beyond the profit making interest of the organization and establishing a strong network between the management and the stakeholders. The constant focus of BMW in supporting the growth of network of its communities has enabled the organization to encourage communication and interchange between the stakeholders of the organization. The sustainable leadership model of BMW could be illustrated with the help of Sustainable leadership pyramid as depicted in Figure 1 as given below (Avery and Bergsteiner, 2011). There are three level of this sustainable leadership model incorporated at BMW. The leadership model includes high quality practices at BMW which are supported by key performance drivers in the organization in order to achieve the ultimate business performance outcome. The management of BMW aims to retain their employees by constantly developing the quality of manpower. The labour relations are also given due importance in the leadership style. This has helped the organization to connect their employees with the goals of the management. The leadership model has emphasized in attaining independence from the financial markets and economic fluctuations. This has helped BMW to withstand economic crisis like the global financial crisis. The company has ensured ethical business performance and has valued the activities of corporate social responsibility. All these activities are undertaken in the leadership style at BMW in order to achieve independence from the financial up and downs in the economy and at the same time integrate the business with the stakeholders and communities in different markets. The key factors in the sustainable leadership style that has driven the business performance at BMW are the initiative of team work, establishing healthy culture in the workplace, retention and
Subscribe to:
Posts (Atom)